Győri Édes wanted to break their silence with a brand new image spot, that emphasized their key USP – 100% natural ingredients – best. In order to do so, we needed to focus on the nature angle in every aspect of making the film.
The task here was to focus on nature. It was obvious we needed to shoot the whole commercial in natural surroundings, yet it is very hard to find ideal looking wheat fields if it’s not that time of the year. (Technically speaking, you have got 2 weeks of the year when the wheat fields are at their heighest and most spectacular look, right before harvest.) Fortunately, we managed to find the right spot, and we could easily showcase the creative idea – and fly back our heroine to the field, after a bite of a very natural biscuit.