Shooting 13 commercials in one day? Sure!

For Euronics’s ‘Machines with love’ new communication platform, our job was to deliver 2 image spots and 11 tactical commercials that our client could use for a couple of years.

In order to do so, we have created a set in a studio, where every angle of the space made room to one of our story. To minimize prep times in between scenes, we have placed our camera and all equipment in the middle so that we could smoothly move forward with our shooting. Whilst we were shooting one scene, another scene was already prepping up, and this type of mentality directed whole day. This way we were able to shoot all movies that were on our plate.