Shooting summer on the 5th of October? Sure!
We like to be challenged, and setting a summer moment with sandy beach in Budapest, in October is trust us, definitely counts as one.
The reason behind the rush and the timings always derives from the same reasons when it comes to beer brands. Their main occassion for consumption is definitely summer, or some other time of the year when the weather is so good that it calls for a beer – or two – so there was no question that we needed to set a summer scene, no matter what. Shooting elsewhere was out of our options mainly for the reason that Dreher is a Hungarian heritage brand, and we wanted it to keep it that way.
So our solution was to pack up the crew and create a beach for ourselves that is not so far from the city and shoot our very special summer moments there. “